IP Campaign Planning & Operations Analyst, Integrated Marketing & Communications (Philippines E-commerce)
ByteDance
- Job Type: Full-Time
- Function: Marketing/PR/Product Mktg
- Industry: Consumer
- Post Date: 06/06/2026
- Website: bytedance.com
- Company Address: , Beijing, China, 100098
About ByteDance
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment and enterprise services - over 2.5bn people interact with ByteDance products including TikTok.Job Description
Our SEA Integrated Marketing & Communication team is a dynamic group of creative minds, strategists, and marketing enthusiasts who are passionate about redefining the way people shop online. As a pivotal part of ByteDance's E-commerce Business, we work tirelessly to showcase the innovative potential of our platform, bridging the gap between users and their favourite contents & products. The team's core responsibility is to craft and execute integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. We build brand awareness, drive user engagement, and enhance the overall shopping experience. Responsibilities: - Responsible for conceptualising, developing, and executing Brand IP marketing campaigns. - Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g. Marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimisation. - Conduct data analysis on campaign performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimisation, such as innovative ideas, partnerships and activations that enhance campaign performance. - Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimise campaigns. - Responsible for campaign monetisation to optimise campaign revenue and platform ROI.
Qualifications
Minimum Qualifications - One year of experience in e-commerce and/or brand companies - Excellent marketing planning skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution - Keen user product awareness, familiar with domestic and foreign strong interactive products such as Instagram, like to understand and accept new things, have a wide range of interests, and are sensitive to marketing hotspot - Strong executive ability, communication ability, and pressure resistance, can quickly get results Preferred Qualifications - Having campaign experience with local brands - Experience with data analysis and reporting
Job Information
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.