SoftBank Vision Fund

Career | Senior Product Manager, First-Party Data Platform | Attentive

Senior Product Manager, First-Party Data Platform

Attentive

United States of America

Apply for this job

Job Type: Full-Time
Function: Product Mangement
Industry: Enterprise
Post Date: 04/25/2026
Website: attentive.com
Company Address: , New York, US

About Attentive

AttentiveÂ® is the leader in conversational commerce, reinventing business-to-consumer communication.

Job Description

About the Role

Attentive’s Data Platform is responsible for collecting high-quality first-party data for our brands. As the Senior Product Manager, First-Party Data Platform, you will own our web collection layer end-to-end, which directly impacts many of Attentive’s downstream product areas to personalize every message.

This role’s focus will be making the Enhanced Attentive Tag (EAT) easier to implement for any persona — from Implementation teams to technical enterprise customers to Customer Success and marketers. You will drive adoption of EAT to ensure brands are maximizing first-party data capture, while leveraging AI and intelligent validation systems to proactively improve data quality at the point of collection. Over time, you will evolve the collection layer into a more intelligent, self-optimizing, and self-service experience that increases both coverage and confidence in the data brands rely on.

This role requires strong technical fluency in web data collection, paired with the ability to translate complex instrumentation systems into customer outcomes and intuitive product experiences.

What You’ll Accomplish

Lead the evolution of the Enhanced Attentive Tag (EAT) into a fully self-service product experience — empowering customers and internal teams to configure, monitor, and troubleshoot their tagging setup with ease.
Leverage AI to proactively improve first-party data quality at the point of collection, enabling smarter validation, anomaly detection, and data completeness.
Own the roadmap for Attentive’s web-based first-party data collection (client-side and server-side), defining how brands instrument and bring data into the platform.

Your Expertise

4+ years of product management experience, with direct exposure to web analytics, event tracking, first-party data collection, or instrumentation platforms.
Strong understanding of how data is collected from the internet — including client-side tags, server-side events, browser behavior, network requests, and event payload structure.
Ability to work closely with engineers on technical systems while translating instrumentation complexity into clear customer-facing workflows and business outcomes.
Experience improving implementation experiences, debugging workflows, or data quality at the point of collection in a SaaS or B2B environment.
A track record of driving execution in cross-functional environments where Engineering, Support, and GTM teams depend on your product decisions.

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

The US base salary range for this full-time position is $175,000 - $219,000 annually + equity + benefits
Our salary ranges are determined by role, level and location

#LI-AB2

By applying for this position, your data will be processed as per Attentive's Privacy Policy.

Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE, Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.