- Job Type: Full-Time
- Function: Business Dev
- Industry: Consumer
- Post Date: 03/20/2026
- Website: www.gotocompany.com/en
- Company Address: , Jakarta, ID
About GoTo Group
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.Job Description
About the Role
As a Business Lead for the Merchant Services Team in GoTo Financial, you will spearhead initiatives to drive business growth and optimise the product go-to-market strategy. Your primary focus drive the acquisition and retention of merchants. You’ll be instrumental in refining our merchant acquisition/engagement strategies, leveraging key features and value propositions to deliver exceptional experiences. This role offers a dynamic environment where you will collaborate with product, analytics, compliance, legal, operations, sales, and marketing teams to create innovative solutions that drive merchant success. Your impact will be pivotal in shaping the future of merchant services at GoTo Financial. The ideal candidate will have experience in business and product management, data analytics, excellent communication skills, and the ability to work independently in a fast-paced environment.
What You Will Do
- Identify, analyse, and define data-driven business opportunities to drive growth and make decisions that enhance merchant transactions and retention.
- Translate business opportunities into clear problem statements, prioritise them, develop and implement go-to-market plans and strategies, and oversee product adoption by monitoring funnel conversion rates and merchant experiences throughout the process.
- Collaborate with research, design, product, and engineering teams to develop a truly merchant-focused product, pushing the boundaries of innovation.
- Continuously monitor the product lifecycle, making data-driven decisions to improve and refine the product.
- Engage with sales, operations, and marketing teams to ensure a seamless and exceptional experience for merchants.
- Drive continuous improvement in processes and strategies through feedback and data analysis.
What You Will Need
- At least 6 years of experience: Demonstrated expertise in business and product knowledge and project management, with a proven track record of driving business growth and achieving targets.
- Analytical and quantitative skills: Proficient in utilising data and metrics to support requirements and features, with a strong focus on driving data-driven decisions. Excel and SQL proficiency is a must-have.
- Strong sense of ownership: Ability to navigate and create clarity in ambiguous situations, demonstrating proactive leadership and initiative.
- Problem-solving skills: Capable of breaking down complex problems, identifying use cases and solutions, and thriving in unstructured environments.
- Comprehensive understanding: Deep knowledge of data, design, research, and business processes, with the ability to effectively collaborate with diverse teams.
- Agile and adaptive thinking: Quick to respond to market changes, data, research, and merchant feedback, continuously enhancing overall experiences and metrics.
- Effective communication: Exceptional ability to articulate strategy, insights, priorities, and plans coherently to all levels of management.
- Meticulous attention to detail: Commitment to upholding high standards, and managing multiple competing priorities concurrently with minimal supervision.
About the Team
Our team collective goal is to shape and provide financial inclusion for MSME businesses in Indonesia that resonates with trust and reliability. This role will be part of the MSME team within GoTo Financial. We're a group with diverse skill sets, but we're united in our passion for developing innovative business strategies that drive real results. From crafting business solutions to analysing merchant data, we're always up for a challenge and constantly pushing ourselves to learn and grow.
About GoTo Group
GoTo is the largest digital ecosystem in Indonesia. GoTo's mission is to 'empower progress' by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy.
The GoTo ecosystem provides a wide range of services, including mobility, delivery, payments, financial services, and technology solutions for merchants. The ecosystem also provides e-commerce services through Tokopedia and banking services through its partnership with Bank Jago.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.