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Marketing Manager

Klook

Kuala Lumpur, MY
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Consumer
  • Post Date: 01/24/2023
  • Website: www.klook.com
  • Company Address: 32 Hollywood Rd, Central, Hong Kong, HK
  • Salary Range: $50,000 - $150,000

About Klook

Klook is the leading travel and leisure e-commerce platform for experiences and services anytime, anywhere. We curate the most joyful experiences so that users can satisfy their relentless curiosity for adventure and experiences at home and around the world.

Job Description

At Klook, we love creating moments of joy. Our platform connects people around the world with experiences that bring a smile to their faces, at a touch of a button. We are a global team of diverse Klookers who push boundaries every day, learn fast with feedback and take ownership to drive the change we want to see. Together, we help each other make the world a more joyful place. Up for the challenge? Join us today!

 

 

What you’ll do

 

  • Keep abreast with the changing trends, preference and buying behaviour of the Malaysia market with focus skewed towards the Malay segment.

  • Lead in driving awareness, sales and engagement for the Malay segment through effective marketing initiatives.

  • Manage the implementation and execution of integrated marketing and communications plans across multiple channels and functions (social media, performance marketing, partnerships & affiliates, branding & PR) for the target market.

  • Own and create marketing plans; define the optimal marketing mix; drive growth via innovation; manage the marketing budget; implement and execute marketing campaigns; analyze and report on performance; aiming for continuous optimization.

  • Provide input to digital, creative and social teams to ensure their content supports overall messaging for your target audience and marketing objectives.

  • Analyze, report and optimize marketing channel effectiveness to understand and improve key customer engagement and acquisition metrics.

  • Collaborate with cross-functional teams to deliver high impact for local projects, occasionally for regional and global campaigns, when necessary..

  • Ensure marketing plans are innovative, build brand equity and awareness, and are cost effective.

  • Ensure compliance of all communications and materials such as media content, guidelines, templates, press releases, etc.

 

What you’ll need

 

  • Bachelor’s Degree

  • 5 years in doing marketing for e-commerce, online and/or consumer marketing in which at least 1 year in managerial role

  • Excellent knowledge of the Malaysia market, deep understanding of consumer insights and media landscape, especially in reaching the Malay segment.

  • A strong track record in consumer marketing with a mix of ATL, BTL, digital marketing, and offline experience with proven creative excellence.

  • Strong content strategy and development skills: able to piece together disparate or siloed marketing campaigns or material into one overarching coherent story.

  • Ability to work at both strategic and tactical levels, and you're not afraid to dive into details and execute.

  • Strong analytical skills and quantitative skills - able to use data to develop and measure marketing programs.

  • Team management experience is a must

 

 

 

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

 

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

 

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.