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Senior Manager, Product Marketing


Remote / Canada
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Enterprise
  • Post Date: 11/24/2022
  • Website:
  • Company Address: 111 S Jackson St., Seattle, WA, 98104

About Fabric

Fabric is the headless commerce platform purpose-built for growth. Customers like BuildDirect, ABC Carpet & Home, and Universal Lacrosse trust Fabric for its open and modular design, allowing them to be live in weeks without having to replatform. Fabric is a force multiplier on retailers’ existing technology investments proven to grow digital revenue by up to 3x.

Job Description

We are a brilliant team making our own history to evolve the ecommerce industry. Our mission is to accelerate the gross merchandise value of the internet by ending the pain of replatforming. Our products are centered around optimizing the digital commerce experience so everyone has the opportunity to shop seamlessly. We provide them with the last platform they will ever need.
Your next career move should be bold and we have the experience you are seeking. We build and ship products & solutions that enable merchants to compete and deliver a world class differentiated shopping experience online.
Are you a disruptor? We want your ideas, skills, and expertise to help build our products that will make customers happier when they shop online and we want to build these tools in such a way that any merchant can deploy these experiences painlessly and quickly, The best part? Every bit of your work at fabric will help scale the business of our customers. 
No matter what field you are in, fabric has exciting opportunities for people who are passionate about making a difference and skilled at what they do!
Here are three questions you should ask yourself:
- Do I believe in fabric's mission?
- Am I eager to build cool things?
- Am I excited to collaborate with brilliant people?
- Am I motivated to disrupt e-commerce?
If the answer is yes, we want to talk to you!
Your next career: 
The product marketing leader champions and drives strategy, messaging, and plans in alignment with product and sales business strategy. This role requires both leading a team and also owning key product and solution launches as appropriate. Establishing market leadership through awareness, growth, adoption, and retention of Fabric’s core platform will be paramount. In addition to building strong relationships with leaders in product management, engineering, delivery, and sales, you will build bridges with our customers to understand their needs, experience with our technology, and validation of our messaging and strategies. You will lead the development of messaging frameworks, GTM plans, and sales enablement tools.
Fabric’s key audiences include marketers, merchandisers, and developers in the eCommerce market. You should be passionate about how ecommerce technology is empowering midmarket and enterprise B2B, B2C, and DTC customers in this unique moment of accelerated digital transformation and opportunities to help them modernize and drive growth. Ideal candidates will already understand APIs and microservices and how they apply to modern eCommerce solutions. Crafting the right messaging that has been validated and will influence the work of the rest of the marketing organization will also be critical to your success. 
Your Responsibilities: 
- Establish a data-driven approach to market and customer insights, including evaluating TAM, CAGR, segmentation, industries, and competitive landscape.
- Partner closely with Product Management to evaluate and determine pricing, offers, and naming as appropriate.
- Determine marketing strategy, ICP, and messaging for Fabric’s core platform and suite of products.
- Create marketing plans that align to key success metrics and inform global campaign execution and growth tactics.
- Validate platform and product messaging with customers, prospects, and partners.
- Manage and refine product-related content as one source of the truth for all extended teams.
- Lead the development of core content as part of GTM strategy and plans, including battle cards and sales decks.
- Create or inform customer-facing content including one-pagers, tutorials, blog posts, and web page copy.
- Partner with customers and the customer success team to develop case studies and success stories. 
- Collaborate with Global Field Marketing to execute marketing strategies through global and local GTM campaigns that generate new opportunities.
- Ensure alignment of strategy and inbound/outbound marketing tactics to increase MQLs for all campaigns. 
What you bring to the table: 
- 8+ years of marketing experience, most of which in a product and/or industry marketing leadership role.
- 5+ years of recent experience in a fast-growing SaaS startup
- Experience as hands-on product marketer as well as building and leading marketing teams.
- Exceptional verbal and written communication skills with the ability to influence others.
- A portfolio of work (with links) that showcases product marketing success.
- An ability to work both independently and collaboratively.
- An interest in eCommerce, SaaS, startups, and modern software architecture.
What we bring to the table:
- Competitive compensation packages
- PTO and Holiday plans
- Benefits packages which include Medical, Dental, Life, and Vision
- Wellness & Technology Programs 
- Retirement Savings Plan
- Fast-paced, fun and collaborative environment 
- A team invested in you both personally and professionally
fabric requires all employees be fully vaccinated against COVID-19 in order to work in-person in our offices and externally with any third-parties, unless the employee requests and is granted an accommodation. Questions about this requirement should be addressed to fabric’s People team.